Since our earliest days living in Nairobi, Everyday Africa represented a true-to-life accounting of daily life on the African continent. Everyday Africa changed the conversation when it debuted on Instagram, insisting that joy, beauty and community should be seen and shared - Africa as seen by Africans.
We are so proud collaborate with Everyday Africa and celebrate their work, combining our patchwork tote bags, made with the offcuts in our production process, and the powerful imagery of Yagazie Emezi.
Yagazie Emezi is a Nigerian artist and self-taught photojournalist focused on stories surrounding African women and their health, sexuality, education and human rights. Her art practice uses photography and sculpture to construct visual critiques of Nigeria's socio-political state and the roles media play in it, pulling from history and current events.
The winner of numerous photography and journalism awards including becoming the first black African woman to photograph for National Geographic Magazine and to be a National Geographic Explorer Grantee, her work most recently could be seen in the "New Photograph 2023" show at The Museum of Modern Art.
Everyday Africa started in 2012, and is a collective of photographers whose emphasis on localized storytelling via social media has been a force for correcting journalism’s unbalanced history, providing greater context to international coverage of Africa and promoting the work of African photojournalists. Its viral success inspired like-minded storytellers worldwide to start their own Everyday communities on Instagram, using photography to celebrate local norms and global commonalities, forming The Everyday Projects.
The photography of The Everyday Projects is featured regularly in the world’s leading publications and at exhibitions in international galleries and festivals. They work with dozens of schools to reach thousands of students through our visual literacy curriculum, partner with the World Press Photo Foundation to support the African Photojournalism Database, and partners with Black Women Photographers and PhotoWings to produce The Essentials, an online series of free classes for photographers who are in the early stages of navigating the photojournalism profession.